Online ad banners: the effects of goal orientation and content congruence on memory.
Silvia HeinzMarkus HugCarina NugaevaKlaus OpwisPublished in: CHI Extended Abstracts (2013)
Keyphrases
- banner ads
- internet advertising
- online learning
- contextual advertising
- online video
- targeted advertising
- real time
- display advertising
- online resources
- web content
- bulletin board
- main memory
- online communities
- digital content
- position and orientation
- multimedia
- social networking sites
- online forums
- limited memory
- memory usage
- multimedia content
- website
- social networks