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Integrating the customers' perceived risks and benefits into the triple-channel retailing.

Wei-Guo ZhangQun ZhangKamil J. MizgierYue Zhang
Published in: Int. J. Prod. Res. (2017)
Keyphrases
  • decision making
  • multi channel
  • information disclosure
  • electronic commerce
  • service providers
  • channel coding
  • customer satisfaction
  • multiple access
  • switching costs
  • purchase decision