A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers.

Hee-Woong Kim Yunjie Xu Joon Koh

Published in: J. Assoc. Inf. Syst. (2004)

Keyphrases

potential customers
customer loyalty
website
website design
ultimate goal
online retailers
online learning
factors affecting
real time
trust evaluation
personality traits
shopping behavior
online banking
reputation management
factors that influence
customer satisfaction
virtual communities
social networks