The role of logistics in linking operations and marketing and influences on business performance.
Bülent SezenPublished in: J. Enterp. Inf. Manag. (2005)
Keyphrases
- data mining
- decision making
- supply chain management
- telecommunications industry
- customer relationship management
- online marketing
- consumer behavior
- business process
- supply chain
- small and medium sized
- direct marketing
- long term
- high tech
- financial services
- customer behavior
- electronic commerce
- information systems
- business processes
- real world
- business intelligence
- website
- social media
- case study
- success stories
- business decisions
- return on investment
- internet marketing
- database marketing
- data mining technology
- knowledge management
- cross selling
- technological innovation
- internet advertising
- tourism industry