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Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation.
Haixia Lv
Guang Yu
Gang Wu
Published in:
Int. J. Inf. Technol. Manag. (2018)
Keyphrases
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customer satisfaction
social media
service quality
customer loyalty
marketing strategies
customer service
customer data
user satisfaction
data mining
case study
database
real world
social networks
customer retention