Rapidly co-evolving technology adoption and diffusion models.
Tawanda Blessing ChiyangwaTrish AlexanderPublished in: Telematics Informatics (2016)
Keyphrases
- technology adoption
- diffusion models
- factors that influence
- diffusion model
- information diffusion
- social networks
- social influence
- innovation diffusion theory
- factors influencing
- influence maximization
- individual level
- perceived usefulness
- viral marketing
- technology acceptance
- diffusion process
- anisotropic diffusion
- greedy algorithm