Personalization & Trust-Enhancing Signals in E-Commerce.
Saskia MüllerFrédéric ThiesseJohannes HewigSteven SchwehmPublished in: ICIS (2019)
Keyphrases
- user acceptance
- trust relationships
- electronic commerce
- reputation models
- signal processing
- trust model
- providing high quality
- electronic marketplaces
- product recommendation
- user modeling
- trust evaluation
- user preferences
- user profiling
- perceived risk
- trust management
- collaborative filtering
- business models
- access control
- radio frequency
- data mining technology
- eeg signals
- virtual communities