Factors Affecting Internet Advertising Adoption in Ad Agencies.
Masumeh Sadat AbtahiLeila BehboudiHamideh Mokhtari HasanabadPublished in: Int. J. Innov. Digit. Econ. (2017)
Keyphrases
- factors affecting
- banner ads
- internet advertising
- perceived usefulness
- e government
- mobile advertising
- factors influencing
- online advertising
- hong kong
- data mining
- information sharing
- technology adoption
- key factors
- web pages
- public sector
- government agencies
- electronic government
- information technology
- government services
- information quality
- information systems
- user behavior
- real world
- decision makers
- website
- internet marketing