Strategic Product/Service Innovations of an Online Firm.
Cheryl T. DruehlEvan L. PorteusPublished in: Decis. Sci. (2010)
Keyphrases
- competitive environment
- pricing strategies
- online learning
- service quality
- product information
- internet enabled
- competitive market
- lifecycle management
- online services
- information technology
- management system
- profit maximizing
- product reviews
- absorptive capacity
- real time
- network effects
- life cycle
- case study
- technology adoption
- service delivery
- customer satisfaction
- marketing campaigns
- service oriented
- service providers
- web services
- decision making