Digital transformation of traditional marketing business model in new industry era.
Aylin CaliskanYesim Deniz Ozkan-OzenYucel OzturkogluPublished in: J. Enterp. Inf. Manag. (2021)
Keyphrases
- business models
- social commerce
- telecommunications industry
- mobile payment
- business opportunities
- case study
- life cycle
- electronic commerce
- cloud computing
- target audience
- social media
- data mining
- financial services
- conceptual framework
- website
- data sets
- customer relationship management
- mass customization
- marketing strategies
- electronic markets
- world wide
- online marketing
- big data
- resource based view