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What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige.

Xiumin ChuYe-Zheng LiuXiayu ChenZhengping DingShouzheng Tao
Published in: Electron. Commer. Res. (2022)
Keyphrases
  • social media
  • neural network
  • electronic commerce
  • web mining
  • link analysis
  • social media streams
  • real time
  • databases
  • real world
  • ranking algorithm