Mining Customer Valuations to Optimize Product Bundling Strategy.
Li YeHong XieWeijie WuJohn C. S. LuiPublished in: ICDM (2017)
Keyphrases
- customer requirements
- electronic commerce
- customer demand
- transactional data
- product information
- consumer behavior
- knowledge discovery
- life cycle
- data mining
- itemsets
- customer behavior
- marketing strategies
- customer relationship management
- software vendors
- call center
- web logs
- mining algorithm
- data mining methods
- frequent patterns
- association rule mining
- text mining