A self-congruence and impulse buying effect on user's shopping behaviour over social networking sites: an empirical study.
Shaifali ChauhanRicha BanerjeeChinmay ChakrabortyMohit MittalAtul ShivaVinayakumar RaviPublished in: Int. J. Pervasive Comput. Commun. (2021)
Keyphrases
- social networking sites
- internet users
- social networking
- social activities
- young adults
- user groups
- social media
- user interaction
- user behaviour
- end users
- user preferences
- user satisfaction
- recommender systems
- user interface
- individual user
- social software
- user model
- user interests
- machine learning
- online social networks
- learning experience
- social networks
- search engine