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From a Role-playing Game (RPG) to Abrand: Strategic Implications From an Over-two-decade Case.
Cheuk Hang (Allen) Au
Chih-Yuan Chou
Kevin K. W. Ho
Published in:
J. Organ. Comput. Electron. Commer. (2024)
Keyphrases
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role playing game
case study
computer games
multimedia
content analysis