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From a Role-playing Game (RPG) to Abrand: Strategic Implications From an Over-two-decade Case.

Cheuk Hang (Allen) AuChih-Yuan ChouKevin K. W. Ho
Published in: J. Organ. Comput. Electron. Commer. (2024)
Keyphrases
  • role playing game
  • case study
  • computer games
  • multimedia
  • content analysis