Understanding Customer Satisfaction With Services by Leveraging Big Data: The Role of Services Attributes and Consumers' Cultural Background.
Marcello M. MarianiGiuseppe Di FattaMarco Di FelicePublished in: IEEE Access (2019)
Keyphrases
- service quality
- big data
- customer satisfaction
- customer service
- online shopping
- data intensive
- web services
- analytic tools
- service providers
- business analytics
- customer data
- customer support
- cloud computing
- competitive advantage
- data management
- information systems
- real world
- vast amounts of data
- high volume
- quality of service
- decision support
- end users
- machine learning