Apptojo: Behavioral Relationship between Consumers and Food Merchants through a CRM Mobile Application.
Uriel Cambrón HernándezMariela Chávez MarcialPublished in: Res. Comput. Sci. (2019)
Keyphrases
- mobile applications
- online shopping
- mobile devices
- customer relationship management
- marketing strategies
- context aware
- electronic commerce
- mobile phone
- user experience
- mobile users
- mobile environments
- smart phones
- mobile services
- m learning
- customer satisfaction
- mobile technologies
- end users
- web personalization
- service quality
- location based services
- data mining applications
- human behavior
- mobile apps
- data mining
- mobile networks
- distributed systems
- learning environment
- case study