Automated snippet generation for online advertising.

Stamatina Thomaidou Ismini Lourentzou Panagiotis Katsivelis-Perakis Michalis Vazirgiannis

Published in: CIKM (2013)

Keyphrases

online advertising
user behavior
behavioral targeting
user experience
semi automated
advertising campaigns
display advertising
long tail
search result
query biased
real world
search advertising
internet advertising
artificial intelligence
query expansion
user queries