Factors Driving the Purchase of Mobile Phone Top-Ups Services on Social Commerce Based on a Modified UTAUT Theory.
Yijun LiuIsaac Kofi MensahZiyang FangDeborah Simon MwakapesaPublished in: Int. J. Inf. Syst. Serv. Sect. (2022)
Keyphrases
- mobile phone
- mobile phone users
- smart phones
- mobile applications
- mobile devices
- short messages
- mobile learning
- mobile technologies
- social commerce
- m learning
- web services
- factors affecting
- mobile services
- factors that affect
- factors influencing
- service providers
- mobile users
- service quality
- business models
- electronic commerce
- social networks
- service oriented
- location aware
- theoretical framework
- technology acceptance
- context aware
- enabling technologies