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Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium.
V. Kumar
Amalesh Sharma
Naveen Donthu
Carey Rountree
Published in:
Mark. Sci. (2015)
Keyphrases
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business objectives
business processes
data mining
decision making
website
business decisions
machine learning
competitive environment
information technology
databases
relational databases
decision makers
return on investment