Research on brand crisis identify index model based on cluster analysis.
Wenjun XiongQi ErnaPublished in: Clust. Comput. (2019)
Keyphrases
- cluster analysis
- cluster validity
- categorical data
- clustering method
- clustering algorithm
- unsupervised learning
- data analysis
- data clustering
- data mining
- factor analysis
- fuzzy c means
- hierarchical latent class models
- correlation analysis
- k means
- data mining techniques
- partitional clustering
- cluster validity index
- fuzzy clustering
- clustering analysis
- similarity measure
- association analysis
- machine learning
- real world
- data sets