The role of self-construal in consumers' electronic word of mouth (eWOM) in social networking sites: A social cognitive approach.
Doohwang LeeHyuk Soo KimJung Kyu KimPublished in: Comput. Hum. Behav. (2012)
Keyphrases
- electronic word of mouth
- social networking sites
- social cognitive
- positive or negative
- online reviews
- social networks
- social media
- social networking
- attitudes toward
- social network sites
- social interaction
- positive and negative
- online social networks
- marketing strategies
- user generated content
- sentiment analysis
- prior studies
- machine learning