Adaptive Seasonality Estimation for Campaign Optimization in Online Advertising.
Jiaxing GuoQian SangNiklas KarlssonPublished in: ACC (2021)
Keyphrases
- online advertising
- advertising campaigns
- display advertising
- behavioral targeting
- user behavior
- optimization problems
- optimization algorithm
- user experience
- sponsored search
- long tail
- user interaction
- decision directed
- information retrieval
- estimation algorithm
- optimization method
- natural language processing
- evolutionary algorithm