Selecting Core Target Users for Online Social Networking Marketing with Target Marketing: A Preliminary Report.

Yong Seog Kim Vinh Loc Tran

Published in: AMCIS (2011)

Keyphrases

social media
long term
online social networking
data mining
consumer behavior
decision making
advertising campaigns
target object
user experience
user interface
website
collaborative filtering
social networking
moving target
novice users
data streams
learning environment