Empirical Analysis of Online Anonymity and User Behaviors: The Impact of Real Name Policy.

Daegon Cho Soodong Kim Alessandro Acquisti

Published in: HICSS (2012)

Keyphrases

empirical analysis
user behavior
online advertising
theoretical analysis
empirical studies
user interaction
user experience
user sessions
listed companies
user behavior patterns
social recommendation
user actions
user interests
social networking
multi relational
web usage mining
behavioral targeting