Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products.
Henning D. RichterNikolay ShilovPublished in: FRUCT (2021)
Keyphrases
- customer requirements
- product information
- purchasing behavior
- customer demand
- online retailers
- customer loyalty
- consumer behavior
- marketing strategies
- online shopping
- market segments
- customer preferences
- marketing campaigns
- customer service
- customer satisfaction
- service quality
- business transactions
- software vendors
- electronic commerce
- data mining
- product design
- website
- factors influencing
- customer behavior
- neural network
- customer relationship management