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Sponsored Search Auctions with Rich Ads.

Ruggiero CavalloPrabhakar KrishnamurthyMaxim SviridenkoChristopher A. Wilkens
Published in: WWW (2017)
Keyphrases
  • sponsored search auctions
  • sponsored search
  • search engine
  • online advertising
  • keywords
  • click prediction
  • electronic commerce
  • search behavior
  • budget constraints