Private vs. Business Customers in the Sharing Economy - The implications of Trust, Perceived Risk, and Social Motives on Airbnb.
Christoph MittendorfUwe OstermannPublished in: HICSS (2017)
Keyphrases
- perceived risk
- online banking
- internet banking
- negative impact
- business partners
- trust relationships
- electronic commerce
- knowledge sharing
- customer relationship management
- customer satisfaction
- social networks
- structural equation modeling
- customer loyalty
- business processes
- perceived usefulness
- online marketplaces
- information systems
- online retailers
- social media
- privacy preserving
- social interaction
- online stores
- virtual communities
- knowledge management
- information sharing
- service providers
- early stage
- social context
- social capital
- data mining
- social networking
- online communities
- social influence
- competitive advantage
- trust model
- service quality
- factors affecting
- information technology