Web Analytics: A Missed Opportunity for Hotel Online Strategy?
José Manuel PinedaAlexandros ParaskevasPublished in: ENTER (2004)
Keyphrases
- web applications
- website
- online communities
- online learning
- web resources
- web documents
- internet users
- online resources
- web users
- learning analytics
- business intelligence
- real time
- online communication
- semantic web
- reputation management
- social media
- internet enabled
- web pages
- online databases
- web mining
- unstructured information
- linked data
- big data
- web data
- click stream
- web based courses
- online stores
- data management
- case study
- data mining