User Response Modeling in Reinforcement Learning for Ads Allocation.
Zhiyuan ZhangQichao ZhangXiaoxu WuXiaowen ShiGuogang LiaoYongkang WangXingxing WangDongbin ZhaoPublished in: WWW (Companion Volume) (2024)
Keyphrases
- reinforcement learning
- targeted advertising
- user interaction
- function approximation
- reinforcement learning algorithms
- user interface
- user feedback
- user experience
- search engine
- user preferences
- learning process
- resource allocation
- user behavior
- user queries
- information overload
- keywords
- online advertising
- contextual advertising
- learning algorithm