A Literature Review on Social Media Marketing: Social, Behavioral and Market-related Influences.
Wenjin ZhaoXu YunPublished in: PACIS (2020)
Keyphrases
- social media
- literature review
- social networks
- case study
- social networking
- social media platforms
- social interaction
- user generated content
- information systems development
- public libraries
- social context
- design science
- online social media
- current issues
- fuzzy theory
- decision making
- public opinion
- social connections
- social behavior
- information diffusion
- social media sites
- online social
- social relationships
- twitter users
- social networking sites
- human behavior
- online communities