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To be or not to be...social: incorporating simple social features in mobile game customer lifetime value predictions.

Anders DrachenMari PastorAron LiuDylan Jack FontaineYuan ChangJulian RungeRafet SifaDiego Klabjan
Published in: ACSW (2018)
Keyphrases
  • social networks
  • social interaction
  • social media
  • social networking
  • end to end
  • data analysis
  • social learning