Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation.
Jinsong GaoJinhui XuZibo ZhouZhuojun LiPublished in: ISECS (2008)
Keyphrases
- customer satisfaction
- fuzzy comprehensive evaluation
- mobile commerce
- online shopping
- evaluation method
- evaluation model
- service quality
- quality evaluation
- analytic hierarchy process
- electronic commerce
- fuzzy clustering
- mobile devices
- user satisfaction
- databases
- mobile services
- decision making
- neural network
- learning activities