Do social ties matter for purchase frequency? The role of buyers' attitude towards social media marketing.

Rui Yang Tong Che

Published in: Comput. Hum. Behav. (2020)

Keyphrases

social media
social ties
social interaction
online social networks
social networks
electronic commerce
online forums
human mobility
social behavior
social relationships
marketing strategies
social networking
user generated
online communities
potential customers
user generated content
link prediction
attitudes toward
machine learning
online learning communities
social network analysis
social networking sites
online auctions
purchase decision