Understanding Social Commerce Acceptance: The Role of Trust, Perceived Risk, and Benefit.

Samira Farivar Yufei Yuan Ofir Turel

Published in: AMCIS (2016)

Keyphrases

perceived risk
subjective norm
negative impact
online marketplaces
internet banking
social commerce
theoretical and practical implications
perceived usefulness
theory of planned behavior
data mining
conceptual framework
customer satisfaction