Relationship between Characteristics of Virtual Brand Community and Brand Attachment for Nokia BBS Users.
Libing ShuHao Lan ZhangPublished in: J. Comput. (2013)
Keyphrases
- smart phones
- brand image
- user interaction
- virtual communities
- recommender systems
- social media
- virtual world
- online communities
- social awareness
- social web
- content creation
- social communities
- virtual reality
- user profiles
- virtual environment
- mobile phone
- user interface
- end users
- online social
- community members
- user communities
- user generated content
- social networking
- user groups
- user centric
- multiple users
- metadata
- mobile applications
- daily life
- novice users
- mobile communications
- information sharing
- opinion leaders
- augmented reality