Socially-Beneficial Technologies in the African Marketplace: Product Perceptions and Consumer Preferences.
Leah BaderSara WarnquistKhanjan MehtaPublished in: GHTC (2018)
Keyphrases
- customer preferences
- purchase intention
- consumer behavior
- online shopping
- decision making
- product information
- electronic marketplaces
- product quality
- user preferences
- data mining
- business opportunities
- early adopters
- purchasing behavior
- business models
- online stores
- electronic commerce
- multi agent
- information goods
- internet shopping