Beliefs, Attitudes, and Behaviour Towards Marketing Communication on Social Networks: A Comparative Study of the Two CEE Countries.
Denis TomseBoris SnojBorut MilfelnerPublished in: Int. J. E Serv. Mob. Appl. (2022)
Keyphrases
- social networks
- social media
- decision making
- viral marketing
- communication patterns
- data mining
- social network analysis
- software piracy
- instant messaging
- online social networks
- long term
- information dissemination
- complex networks
- attitudes toward
- cognitive effort
- customer relationship management
- communication systems
- community detection
- link prediction
- social networking
- social interaction
- website
- social networking sites
- social relationships
- community structure
- information sharing
- learning styles
- social structure
- information systems