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The Impact of Customer-Related it Investments on Customer Satisfaction and Shareholder Returns.
Shana L. Dardan
Antonis C. Stylianou
Ram L. Kumar
Published in:
J. Comput. Inf. Syst. (2006)
Keyphrases
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customer satisfaction
service quality
customer service
online shopping
customer data
customer retention
user satisfaction
marketing strategies
customer reviews
information technology
product design
core competence
database systems
smart card
information quality