Comparison of Customers' Perception of the Quality of Poland-Turkey Electronic Marketing Solutions.
Witold ChmielarzMarek ZborowskiMesut AtaseverAlicja FandrejewskaPublished in: KES (2020)
Keyphrases
- marketing strategies
- customer relationship management
- potential customers
- customer behavior
- customer service
- decision making
- high quality
- purchasing behavior
- customer segmentation
- long term
- optimal solution
- direct marketing
- consumer behavior
- data mining
- customer support
- lecture notes in artificial intelligence
- website
- social media
- visual perception
- efficient solutions
- product quality
- years ago
- marketing campaigns
- quality measures
- customer base