The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees, A.J. Bradley, M.P. McDonald. Harvard Business Review Press (2011), ISBN: 978-1-4221-7236-0.
Richard EnnalsPublished in: Int. J. Inf. Manag. (2012)
Keyphrases
- social media
- business partners
- human resource management
- dependency parsing
- customer base
- business goals
- collective intelligence
- big data
- business environment
- business processes
- information systems
- social networking
- human resources
- social interaction
- social networks
- customer behavior
- direct marketing
- internet and the world wide web
- customer data
- competitive intelligence
- marketing strategies
- information technology
- competitive environment
- social media platforms
- social context
- multi class
- user generated content
- customer relationship management
- knowledge management
- business process
- online social media
- business opportunities
- customer service
- software vendors
- social media data
- financial services
- human capital
- customer support
- social networking sites
- knowledge workers
- user generated
- social connections
- online marketing
- business intelligence
- crisis management
- business models
- data mining
- online social
- social media sites
- information diffusion
- online social networks
- information technology infrastructure
- banking industry
- return on investment
- technical skills
- inter organizational
- social behavior
- senior management
- online stores
- social responsibility
- service delivery
- online communities
- business managers
- business activities
- cloud computing
- electronic commerce