Operational IT Business Alignment as the Missing Link from IT Strategy to Firm Success.
Heinz-Theo WagnerTim WeitzelPublished in: AMCIS (2006)
Keyphrases
- decision making
- return on investment
- competitive environment
- financial services
- business strategy
- information systems
- internet enabled
- data mining
- social networks
- information technology
- electronic commerce
- missing data
- business models
- success or failure
- business intelligence
- business processes
- senior management
- business environment
- image alignment
- real world