Contextual Multi-Armed Bandits for Causal Marketing.

Neela Sawant Chitti Babu Namballa Narayanan Sadagopan Houssam Nassif

Published in: CoRR (2018)

Keyphrases

multi armed bandits
bandit problems
contextual information
website
social media
data mining
bayesian networks
customer relationship management
multi armed bandit
causal relationships
decision making
maximum likelihood
learning algorithm