From Floating to Leading: The Transformation of Digital Marketing Capabilities Through ICT Uptake in Tourism SMEs.
Kirsi MeriläinenPublished in: ENTER (2017)
Keyphrases
- small and medium enterprises
- small and medium sized enterprises
- tourism industry
- information and communication technologies
- electronic commerce
- data mining
- knowledge management
- decision making
- mobile payment
- case study
- information and communications technology
- digital resources
- information and communications technologies
- information communication technology
- early years
- digital technologies
- processing capabilities
- customer relationship management
- developing countries
- social media
- long term
- website