Text mining in computational advertising.
Jacopo SorianoTimothy AuDavid BanksPublished in: Stat. Anal. Data Min. (2013)
Keyphrases
- computational advertising
- text mining
- data mining and machine learning
- web mining
- information retrieval
- open problems
- information extraction
- data mining
- text classification
- natural language processing
- knowledge discovery
- text summarization
- data analysis
- machine learning and data mining
- machine learning
- named entities
- web usage mining
- document collections
- feature selection
- application of data mining
- social network analysis
- natural language
- named entity recognition
- information retrieval systems
- sponsored search
- social networks