Influencer Marketing Augmented Personalized Assortment Planning: A Two-Stage Optimization Problem.
Jing YuanTwumasi Mensah-BoatengShaojie TangPublished in: ICWSM (2024)
Keyphrases
- optimization algorithm
- optimization problems
- optimization process
- optimization method
- stochastic domains
- website
- planning problems
- user profiles
- marketing strategies
- optimization model
- constrained optimization
- social media
- data mining
- neural network
- data mining techniques
- adaptive learning
- long term
- user modeling
- reinforcement learning