Advertising value and credibility transfer: attitude towards web advertising and online information acquisition.
Xianjin ZhaJing LiYalan YanPublished in: Behav. Inf. Technol. (2015)
Keyphrases
- information acquisition
- online advertising
- internet advertising
- advertising campaigns
- website
- internet marketing
- internet users
- contextual advertising
- display advertising
- shopping behavior
- web applications
- user experience
- online resources
- data mining
- online communities
- web documents
- semantic web
- web pages
- attitudes toward
- online communication
- user behavior
- marketing campaigns
- search engine marketing
- knowledge transfer
- online marketing
- internet enabled
- user generated content
- web mining
- information sources
- online learning
- end users
- reinforcement learning
- decision making