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Effect of Shopping Value on the Susceptibility of E-Commerce Shoppers to Persuasive Strategies and the Role of Gender.
Ifeoma Adaji
Kiemute Oyibo
Julita Vassileva
Published in:
PERSUASIVE (2019)
Keyphrases
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online shopping
internet usage
electronic commerce
individual differences
online stores
user centric
consumer behavior
data sets
neural network
information systems
search strategies
business models
optimal strategy
mobile commerce
product search
purchasing behavior