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The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing.
Heng Xu
Xin (Robert) Luo
John M. Carroll
Mary Beth Rosson
Published in:
Decis. Support Syst. (2011)
Keyphrases
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decision making
location aware
location information
location privacy
data mining
mobile devices
personal information
database
privacy preserving
language learning
private information
wifi
privacy preservation