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The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing.

Heng XuXin (Robert) LuoJohn M. CarrollMary Beth Rosson
Published in: Decis. Support Syst. (2011)
Keyphrases
  • decision making
  • location aware
  • location information
  • location privacy
  • data mining
  • mobile devices
  • personal information
  • database
  • privacy preserving
  • language learning
  • private information
  • wifi
  • privacy preservation