Constructing evaluation-model on the corporate green-marketing through the integrative perspectives.
Chaang-Yung KungMing-Yuan HsiehTzung-Ming YanPublished in: SII (2012)
Keyphrases
- evaluation model
- evaluation method
- evaluation process
- artificial immune network
- quality evaluation
- fuzzy theory
- fourth party logistics
- evidence theory
- fuzzy analytic hierarchy process
- data mining
- market competition
- case study
- sustainable development
- analytic hierarchy process
- fuzzy comprehensive evaluation
- customer relationship management
- bp neural network
- ahp method
- social media
- customer behavior
- logistics industry
- swarm intelligence
- knowledge management