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The Impact of Online Advertisment Personalization and Transparency on Individual Defensive responses and Engagment.
Yasser Al Helaly
Gurpreet Dhillon
Tiago Oliviera
Published in:
ECIS (2023)
Keyphrases
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online learning
individual user
data sets
recommender systems
negative impact
internet enabled
genetic algorithm
social networks
website
collaborative filtering
neural network
context aware
user preferences
cross cultural
real time
online resources
open ended questions